{"title":"Products","description":null,"products":[{"product_id":"la-hair-touch-up-color","title":"Sunkissed Starter Kit","description":"\u003cp\u003eLA Sunkissed is a professional high quality color formula for home use. It gives your hair a perfectly golden shining sunkissed look in only 5 minutes. It lightens up your dark regrowth if you're blonde and gives you a golden shining brown color if you have dark\/black hair. It lightens 1-5 levels depending on starting point. \u003c\/p\u003e\n\u003cp\u003eSuper-easy to use, gentle to your hair and leaves a perfect result. The starter kit is a single use treatment, but keep the tools and order our refills for future use. See how the product works and more successful results from our LA Girls below.\u003c\/p\u003e\n\u003cp\u003eNot sure if Sunkissed is for you? \u003cmeta charset=\"utf-8\"\u003eGet personalized \u003cmeta charset=\"utf-8\"\u003eadvice directly from our hairstylists on \u003cmeta charset=\"UTF-8\"\u003e\u003ca rel=\"noopener noreferrer\" href=\"https:\/\/instagram.com\/lahaircolor\" target=\"_blank\"\u003eInstagram\u003c\/a\u003e DM. \u003c\/p\u003e","brand":"lahaircolor","offers":[{"title":"Default Title","offer_id":42653285122283,"sku":"LA-SUNKISSED-TOUCH-UP","price":549.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9116\/1835\/files\/La_Hair_StarterKit.jpg?v=1729695249"},{"product_id":"sunkissed-refill-3-pack","title":"Sunkissed Refill 3-pack","description":"\u003cp\u003e3-pack with refills for you who already bought Sunkissed and want lighten your regrowth again - while cutting down on plastic waste. \u003cstrong\u003eIncludes:\u003c\/strong\u003e 3x Color, 3x Peroxide and 3x gloves (\u003cstrong\u003edoes NOT include\u003c\/strong\u003e: shaker, brush or instructions). You can ONLY use the refill if you have kept the shaker etc.\u003c\/p\u003e\n\u003cp\u003eSame professional formula - same amazing results!\u003c\/p\u003e","brand":"lahaircolor","offers":[{"title":"Default Title","offer_id":47248362406211,"sku":"refill3","price":1099.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9116\/1835\/files\/3refillbox.jpg?v=1740405065"},{"product_id":"grey-cover","title":"Grey Cover","description":"\u003cp\u003eIt’s easy to choose your color. I’ve created nine shades that suit most people and give a natural, full-coverage result. Developed by a Swedish hairdresser and colorist with 25 years of experience, Grey Cover covers gray hair completely without red, yellow or green pigments. It leaves the hair shiny, soft and healthy-looking.\u003c\/p\u003e\n\u003cp\u003eI wanted to give clients an easy way to touch up their roots at home with true salon quality. Many store options lack the coloring stability ( different shade every time) or washes out qvickly and with red ish tones and are not kind to scalp nor the environment. That’s why I created LA Hair , a professional color that is easy to use for everyone with the new liquid technology . \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip\u003c\/strong\u003e: Always choose one shade darker for your roots than your lengths for the most natural result.\u003c\/p\u003e","brand":"LA Hair Color","offers":[{"title":"Nr 9 Silver Lake","offer_id":49956280992067,"sku":"9silverlake","price":459.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 8 Sunset Boulevard","offer_id":49956280959299,"sku":"8sunsetboulevard","price":459.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 7 Melrose Avenue","offer_id":49956280926531,"sku":"7melrose","price":459.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 6 Bel Air","offer_id":49956280893763,"sku":"6belair","price":459.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 5 Hollywood","offer_id":49956280860995,"sku":"5Hollywood","price":459.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 4 Broadway","offer_id":49956280828227,"sku":"4Broadway","price":459.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 3 Rodeo Drive","offer_id":49956280795459,"sku":"3rodeodrive","price":459.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 2 Mulholland Drive","offer_id":49956280762691,"sku":"2mulhollanddrive","price":459.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 1 Skid Row","offer_id":49956280729923,"sku":"1skidrow","price":459.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9116\/1835\/files\/LaHair_GreyCover3.jpg?v=1741080147"},{"product_id":"blonda-toning-shampoo","title":"Blonda Toning Shampoo","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cmeta charset=\"utf-8\"\u003eEveryone’s favorite shampoo from UNITE! The best silver shampoo I’ve used in my over 20 years as a hairdresser. This shampoo gives a great shade without turning into gray or other unwanted tones. It smells wonderful and is gentle on the hair, which means it doesn't dry out. It is also a big favorite with the customers at my salon. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe product is perfect for a sun-kissed look, as it contains both blue and violet pigments to neutralize both yellow and orange tones. \u003c\/span\u003e\u003cspan class=\"s1\"\u003eIf you let it sit for 5-10 min it will be like a cold shade. It is also very effective on hair extensions that have turned yellow.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"LA Hair Color","offers":[{"title":"Default Title","offer_id":50096581968195,"sku":"silvershampo","price":399.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9116\/1835\/files\/Blonda_Toning_Shampoo_LA_Hair.jpg?v=1731420957"},{"product_id":"silver-shampoo-bundle","title":"Sunkissed Refill 1-pack + Silver Shampoo","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003eBuy a refill of Sunkissed together wih my my favorite shampoo from Unite (the best silver shampoo I've tried in my 24 years as a hairdresser!). Of course at a great price! \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThis shampoo gives a great shade without turning into gray or other unwanted tones. It smells wonderful and is gentle on the hair, which means it doesn't dry out. It is also a big favorite with the customers at my salon. The product is perfect for a sun-kissed look, as it contains both blue and violet pigments to neutralize both yellow and orange tones.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003eIf you let it sit for 5-10 min it will be like a cold shade. Is is also very effective on hair extensions that have turned yellow.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"LA Hair Color","offers":[{"title":"Default Title","offer_id":50096848601411,"sku":null,"price":699.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9116\/1835\/files\/Blonda_Toning_Shampoo_LA_Hair_5f2f1bb3-f69b-4c72-9b2e-e45ea3f9c191.jpg?v=1731421539"},{"product_id":"starter-kit-for-grey-cover","title":"Starter Kit for Grey Cover","description":"\u003cp\u003eBuy this starter kit for our new bestseller Grey Cover to get the best results:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eThree brushes \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBeater Crocodile clip \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEar protection against paint \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDust bag\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eLIMITED OFFER: 50% OFF WITH GREY COVER PURCHASE!\u003c\/span\u003e\u003c\/p\u003e","brand":"LA Hair Color","offers":[{"title":"Default Title","offer_id":51855512797507,"sku":"TygpåseStartkit","price":249.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9116\/1835\/files\/Tygpasestartkit.jpg?v=1742292351"},{"product_id":"grey-cover-starter-kit","title":"Grey Cover Starter Kit","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGrey Cover leaves the hair shiny, soft and healthy-looking. It covers gray hair completely without red, yellow or green pigments. It’s easy to choose your color. I’ve created nine shades that suit most people and gives a natural, full-coverage result. Developed by a Swedish hairdresser and colorist with 25 years of experience. \u003c\/p\u003e\n\u003cp\u003eI wanted to give clients an easy way to touch up their roots at home with salon-quality results. Many store options lack the coloring stability and give a different shade every time, wash out quickly or give red-ish tones and are not kind to the scalp nor the environment. That’s why I created LA Hair, a professional color that is easy to use for everyone, with the new liquid technology. \u003c\/p\u003e\n\u003cp\u003eTip: Always choose one shade darker for your roots than your lengths for the most natural result.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cem\u003eThis is a starter kit that contains all the necessary tools. \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"LA Hair Color","offers":[{"title":"Nr 9 Silver Lake","offer_id":52686472216899,"sku":"","price":549.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 8 Sunset Boulevard","offer_id":52686472249667,"sku":"","price":549.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 7 Melrose Avenue","offer_id":52686472282435,"sku":"","price":549.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 6 Bel Air","offer_id":52686472315203,"sku":"","price":549.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 5 Hollywood","offer_id":52686472347971,"sku":"","price":549.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 4 Broadway","offer_id":52686472380739,"sku":"","price":549.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 3 Rodeo Drive","offer_id":52686472413507,"sku":"","price":549.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 2 Mulholland Drive","offer_id":52686472446275,"sku":"","price":549.0,"currency_code":"SEK","in_stock":true},{"title":"Nr 1 Skid Row","offer_id":52686472479043,"sku":"","price":549.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9116\/1835\/files\/Ingar.png?v=1742292351"},{"product_id":"gloss","title":"Liquid Gloss","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eGloss Toning – dimension and shine in perfect balance.\u003cbr\u003e\u003cbr\u003eAfter 25 years as a hairdresser, I know that it is in the lengths that the magic happens.\u003cbr\u003e\u003cbr\u003eThe bottom gives depth. The lengths give life.\u003cbr\u003e\u003cbr\u003eI have therefore developed six exclusive gloss tonings, inspired by my favorite tonings I work with at the Shades EQ gloss salon – but with my own precision in the shades. I have chosen, mixed together my 6 most used shades for perfect results every time. So that the hair does not turn red or shift to green.\u003cbr\u003e\u003cbr\u003eA toning is not a permanent color. It gently wraps around the hair, adds pigment and mirror shine without making the hair compact where the natural shades in the hair remain.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eI apply Gloss Toning over to:\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e– preserve the natural shades in the hair but enhance the color\u003cbr\u003e\u003cbr\u003e– create a soft transition between the base and the length\u003cbr\u003e\u003cbr\u003e– give incredible shine to lifeless hair\u003cbr\u003e\u003cbr\u003eThe result? 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It is recommended to have it for just 5 minutes otherwise it will become darker than 1 step.\u003c\/p\u003e","brand":"LA Hair Color","offers":[{"title":"Beige blond 9\/GI","offer_id":54204774351171,"sku":"shadesgloss9\/GI","price":449.0,"currency_code":"SEK","in_stock":true},{"title":"Beige Sand Cendré 8\/GI","offer_id":54204774318403,"sku":"shadesgloss8\/GI","price":449.0,"currency_code":"SEK","in_stock":true},{"title":"Cold Light Brown 6\/N","offer_id":54204774285635,"sku":"shadesgloss6n","price":449.0,"currency_code":"SEK","in_stock":true},{"title":"Cold Medium Brown 5\/N","offer_id":54204774252867,"sku":"shadesgloss5n","price":449.0,"currency_code":"SEK","in_stock":true},{"title":"Cold Dark Brown 3\/N","offer_id":54204774220099,"sku":"shadesgloss3n","price":449.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/9116\/1835\/files\/Liquid_Gloss_9GI.png?v=1773130431"},{"product_id":"borste","title":"Hairbrush","description":"\u003cp\u003eAfter 25 years as a hairdresser, I have tested basically every brush on the market. 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