Liquid Gloss
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Gloss Toning – dimension and shine in perfect balance.
After 25 years as a hairdresser, I know that it is in the lengths that the magic happens.
The bottom gives depth. The lengths give life.
I have therefore developed six exclusive gloss tonings, inspired by my favorite tonings I work with at the Shades EQ gloss salon – but with my own precision in the shades. I have chosen, mixed together my 6 most used shades for perfect results every time. So that the hair does not turn red or shift to green.
A toning is not a permanent color. It gently wraps around the hair, adds pigment and mirror shine without making the hair compact where the natural shades in the hair remain.
I apply Gloss Toning over to:
– preserve the natural shades in the hair but enhance the color
– create a soft transition between the base and the length
– give incredible shine to lifeless hair
The result? Hair that looks alive, exclusive and naturally dimensioned.
Also perfect for blonde hair
Gloss Toning is also ideal for:
– neutralize yellow or orange tones
– shade balayage and highlights
– refresh the color between treatments
I usually say that it works like a lip gloss for the hair.It enhances what is already beautiful.
Also Bought Together
Developed by Swedish hairdresser/colorist
Gentle to the hair
About us
My name is Sofia Stenholm and I am the founder of LA HAIR!
This is my third product. After 25 years as a hairdresser, I know that it is in the lengths that the magic happens.
The bottom gives depth. The lengths give life.
I have therefore developed six exclusive gloss tonings, inspired by my favorite tonings I work with at the Shades EQ gloss salon – but with my own precision in the shades. I have chosen, mixed together my 6 most used shades for perfect results every time. So the hair does not turn red or shift to green.
What is a toning and why is it important?
- A toning is not a permanent color.
- It gently wraps around the hair, adds pigment and mirror shine without making the hair compact where the natural shades in the hair remain.
For example, when I use Grey Cover at the bottom for 100% gray hair coverage, I do not want to pull down a strong color in the lengths every time. It makes the hair flat and lifeless.
Instead, I apply Gloss Toning over to:
– preserve the natural shades in the hair but enhance the color
– create a soft transition between the base and the length
– give incredible shine to lifeless hair
The result? Hair that looks alive, exclusive and naturally dimensioned.
Developed in Stockholm
Inspired by Los Angeles
