Grey Cover Starter Kit
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If you’re unsure which color to choose, feel free to send us a Direct Message on Instagram. Please note that No. 9 and No. 8 do not lighten the hair.
It’s easy to choose your color. I’ve created nine shades that suit most people and give a natural, full-coverage result. Developed by a Swedish hairdresser and colorist with 25 years of experience, Grey Cover covers gray hair completely without red, yellow or green pigments. It leaves the hair shiny, soft and healthy-looking.
I wanted to give clients an easy way to touch up their roots at home with true salon quality. Many store options lack the coloring stability ( different shade every time) or washes out qvickly and with red ish tones and are not kind to scalp nor the environment. That’s why I created LA Hair , a professional color that is easy to use for everyone with the new liquid technology .
Tip: Always choose one shade darker for your roots than your lengths for the most natural result.
This is a starter kit that contains all the necessary tools.
Also Bought Together
Developed by Swedish hairdresser/colorist
Gentle to the hair
Developed in Sweden. Made in Italy.
100% grey coverage without suprises
LA Hair Cover is a permanent hair color and contains the same peroxide used in Swedish salons by hairdressers and colorists. It's the latest technology within hair color and is now in a liquid form for easy application.
About us
My name is Sofia Stenholm and I am the founder of LA HAIR!
During my 20+ years as a hairdresser, I’ve repeatedly heard my clients ask for a better way to freshen up their grey hair between salon visits. Many don’t have the time or budget to visit the salon as often as they’d like. At the same time, the options available in stores are far from perfect. Metal-based hair dyes often damage hair quality, don’t always cover gray effectively, and sometimes produce unwanted results—like red pigments on gray roots. Additionally, the vast and confusing range of shades can make it feel impossible for customers to choose the right color.
That’s why I decided to create Grey Cover—a series of nine base shades that provide 100% gray coverage without surprises. The colors are natural, cool, and balanced, delivering an even and professional result. These are the exact same colors I use in my salon, developed to meet the highest standards for both hair quality and the environment. Our colors are vegan-friendly, hypoallergenic, and crafted with care to minimize their impact on nature.
As hairdressers, we must take responsibility and offer our clients better options for at-home use—products that not only deliver fantastic results but also care for both their hair and the planet. Grey Cover is my solution to this problem.
Developed in Stockholm
Inspired by Los Angeles
