Grey Cover Starter Kit
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Grey Cover leaves the hair shiny, soft and healthy-looking. It covers gray hair completely without red, yellow or green pigments. It’s easy to choose your color. I’ve created nine shades that suit most people and gives a natural, full-coverage result. Developed by a Swedish hairdresser and colorist with 25 years of experience.
I wanted to give clients an easy way to touch up their roots at home with salon-quality results. Many store options lack the coloring stability and give a different shade every time, wash out quickly or give red-ish tones and are not kind to the scalp nor the environment. That’s why I created LA Hair, a professional color that is easy to use for everyone, with the new liquid technology.
Tip: Always choose one shade darker for your roots than your lengths for the most natural result.
This is a starter kit that contains all the necessary tools.
Also Bought Together
Utvecklad av svensk frisör/kolorist
Skonsam mot håret
Grey cover i 3 enkla steg
Our story
My name is Sofia Stenholm, and I am the founder of LA HAIR!
For more than 20 years as a hairstylist, I have repeatedly heard my clients ask for a better way to refresh their gray hair between salon visits. Many simply do not have the time or budget to visit the salon as often as they would like.
At the same time, the alternatives available in grocery stores and retail shops are far from perfect. Metal-based hair dyes often damage the hair quality, fail to properly cover gray hair, and can sometimes create unwanted results — such as red pigments appearing on gray regrowth. In addition, the wide and confusing range of shades can make it almost impossible for customers to choose the right color.
That is why I decided to create Grey Cover — a collection of nine core shades designed to provide 100% gray coverage without surprises. The shades are natural, cool-toned, and balanced, delivering an even and professional-looking result. These are the exact same colors I personally use in the salon, developed to meet the highest standards for both hair quality and environmental responsibility.
Our colors are vegan-friendly, hypoallergenic, and carefully formulated to minimize their impact on nature. As hairstylists, we have a responsibility to offer our clients better at-home alternatives — products that not only deliver beautiful results, but also care for both the hair and the planet. Grey Cover is my solution to that problem.
Developed in Stockholm
Inspired by Los Angeles