Blonda Toning Shampoo
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Everyone’s favorite shampoo from UNITE! The best silver shampoo I’ve used in my over 20 years as a hairdresser. This shampoo gives a great shade without turning into gray or other unwanted tones. It smells wonderful and is gentle on the hair, which means it doesn't dry out. It is also a big favorite with the customers at my salon.
The product is perfect for a sun-kissed look, as it contains both blue and violet pigments to neutralize both yellow and orange tones. If you let it sit for 5-10 min it will be like a cold shade. It is also very effective on hair extensions that have turned yellow.
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About us
My name is Sofia Stenholm and I am the founder of LA HAIR!
My name is Sofia Stenholm, and I am the founder of LA HAIR!
I’m Sofia Stenholm, and I have worked as a hairstylist and color specialist for over 20 years, including the past 15 years on Östermalm in Stockholm. Since 2018, I have been running my own salon, High Society, on Nybrogatan. Over the years, I have seen countless failed at-home color treatments with disastrous results, which made me realize that we as hairstylists needed to rethink what we can offer clients who want to refresh their hair quickly between salon visits.
The idea for Sunkissed was born during the pandemic when a client asked if she could buy salon color to take home, so she would not have to compromise on quality by using box dye from a store. That was when I realized there was a need for a professional, easy-to-use hair color for home use. With Sunkissed, you can do a quick touch-up between salon visits with the same quality as in the salon — gentle on the hair and delivering the perfect sun-kissed result in just five minutes. I have performed more than 20,000 Sunkissed treatments, which we have offered in the salon for 15 years at a price between SEK 2,000–3,000. Now, however, you can do it yourself at home for only SEK 499!
LA Hair Color solves the common problems associated with at-home coloring: uneven pigmentation and poor coverage. Grey Cover provides 100% gray coverage in natural, cool-toned shades without red pigments. The range consists of nine carefully selected base shades designed to create an even and natural-looking result.
Grey Cover, Sunkissed, and Liquid Gloss Toning are professional, allergy-friendly, vegan, and environmentally conscious hair colors made in Italy. They are gentle, easy to use, and deliver amazing results. My vision with LA Hair Color is to give everyone the opportunity to maintain their hair color safely and easily at home — with salon-quality results every day!
Developed in Stockholm
Inspired by the sun in Los Angeles
